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Thoughts on building, marketing, and growing digital products.
Why founders are quietly ditching agencies for one hybrid hire
Agencies are losing ground to fractional and solo specialists, and the reason is not just price. It is the coordination tax of getting a developer, a marketer, and a strategist to agree on anything.
No, AI agents will not run your business for you
Every automation vendor is selling fully autonomous AI agents that will "run your business." The workflows that actually save founders real time and money look a lot more boring than that.
Google's AI Overviews just broke your SEO playbook
AI Overviews are answering search queries directly on the results page, and organic click-through rates are dropping across the board. The old playbook of "rank higher, get more clicks" needs a rewrite.
"Vibe coding" will not save your product (but it is not the enemy either)
AI tools can generate working code in seconds now. That is genuinely useful. It is also not the same thing as knowing what to build, and that gap is where most "vibe coded" products quietly fall apart.
I never finished a degree. Five years of studying Philosophy still shaped how I build.
The "do you need a degree for tech" debate keeps resurfacing. My answer is more complicated: I never finished one, but five years of studying Philosophy and Marketing Management still shaped everything I build.
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